The Building Blocks of Sales Enablement By Mike Kunkle
Mike Kunkle’s “sales enablement” book is the best I’ve read so far.
There are a number of things I look for in a sales enablement book
1. The book explains what sales enablement is, I still don’t believe it’s a commonly understood term.
2. There is a mention in the book that a company’s objective is to make money therefore the sales enablements team’s job is to help the company make money. It took Mike 100 pages or so to get there but he did say it.
I have read sales enablement books where they don’t do either and sales enablement then seems to sit as some sort of “ivory tower” full of failed salespeople.
It’s not a big book, 143 pages, but Mike does fill it with practical advice, I have to admit it does feel like a pitch for Mike and his mates, but you should walk away from reading it knowing more than when you started.
Certainly, worth a read if you want to understand what sales enablement is, if you are trying to run a sales enablement team, you are looking to benchmark your current sales enablement team, or you are a sales leader and are thinking of creating a sales enablement role.
The Building Blocks of Sales Enablement
The Building Blocks of Sales Enablement
