Sales Enablement: A Master Framework to Build, Coach, and Lead Your Most Productive Sales Team By Byron Matthews
Read & Download Sales Enablement: A Master Framework to Build, Coach, and Lead Your Most Productive Sales Team
Good content, but written in a bit repetitive manner Hardcover Content: valuable step-by-step guide on setting up enablement and framework needed to drive results.
Tone: SO dry. I really struggled through this book on both audio and print. It reads like a textbook.
Overall: get through the first read and bookmark the spot that resonate. You’ll come back to things as they become relevant in your day to day. Hardcover To be honest, I couldn't get on with this book. I must admit I had expected something different. Maybe a chapter on why Sales Enablement and then an overview on what it is and why it's needed. The book assumes you know all that. We then jump in, with loads of data and diagrams, but without the upfront why I found it difficult to concentrate. I'm sure it's a good book, but it just didn't seem to work with me. Sorry. Hardcover Ótima metodologia, valeu a pena Hardcover Actionable Guide to Best-In-Class Sales Enablement
The authors look at the sales enablement function holistically and as services to enhance sales productivity. Practical and realistic guide. Hardcover
Put buyer experience and selling resources front-and-center to boost revenue
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.
Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
Understand sales enablement and what it can you for your company Implement enablement using techniques that ensure sustainable, measureable performance impact Adopt proven best practices through step-by-step advice from experts
Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results. Sales Enablement: A Master Framework to Build, Coach, and Lead Your Most Productive Sales Team
