Marketing Channels: A Management View By Bert Rosenbloom

need this for thesis

thanks
Johanes

Bert Rosenbloom

Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technological changes that have taken place within the industry. Marketing Channels: A Management View

download È eBook or Kindle ePUB Ã Bert Rosenbloom