Influence, New and Expanded: The Psychology of Persuasion By Robert B Cialdini PhD

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Robert Cialdini has done the impossible: he has improved a masterpiece.The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other. Daniel Kahneman, Nobel Prize laureate and author of Thinking, Fast and Slow and NoiseIf there is only one book youll ever read, if there is only one expert whose advice youll trust, it should be this book and this author, Robert Cialdini. Angela Duckworth, author of Grit and founder and CEO of Character LabThis is the most important book ever written about the science of persuasion, and it just keeps getting better. I cant imagine a fascinating, practical read. Adam Grant, New York Times bestselling author of Think Again and Originals and host of the TED podcast WorkLifeAnyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it. Chris Voss, author of the Wall Street Journal bestseller Never Split the DifferenceInfluence is now even practical and powerful. The new principle of unity alone is a game changer. Bravo! BJ Fogg, Ph.D., founder of Stanfords Behavior Design LabThe clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got so. Guy Kawasaki, chief evangelist of Canva and creator of the Remarkable People podcastIn this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care! Richard Thaler, Nobel Prize laureate and author of Nudge and MisbehavingIf you could read just one book on how to be effective in business and life, Id pick Influence. Its a tour de force that Cialdini has somehow made marvelous. Katy Milkman, professor at the Wharton School, host of the Choiceology podcast, and author of How to ChangeA phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life. Daniel L. Shapiro, Ph.D., founder and director of the Harvard International Negotiation Program and author of Negotiating the NonnegotiableInfluencerichly deserves its status as the de?nitive book on the subject. I learned so much from this revised edition, and so will you. Tim Harford, author of The Data Detective (US)/How to Make the World Add Up (UK)