How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals By John Westwood
John Westwood ✓ 3 free download
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media.
Fully updated for 2019, this 6th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
The Creating Success series of books...
Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career. How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
I found myself in a semi-sales environment working with the Marketing department and was looking to expand my knowledge of this world. I was familiar with Opportunities and SWOT analysis and while I no longer work in this specific environment, I appreciated reading Mr. Westwood's book - it breaks down the Marketing world in easy to understand terminology (especially for someone not from the sales/marketing arena). While it's not something that I can use in my current position, it's informative and a good resource. 9780749484835 A good guide for creating a strategic marketing plan. I used this book to put finishing touches on a course I am teaching on how to write a SMP. I found the ideas and action steps in alignment with my own outline, so it fit my needs extremely well. 9780749484835 The title should have been Marketing plan for dummies ;) Way too simple. 9780749484835 Читала відгуки про те, що книжка містить прості і очевидні речі. Але як на мене вона варта уваги, навіть якщо у вас є знання і досвід, але відсутня системність в роботі. Книжка - це простий покроковий посібник, як скласти маркетинговий план товару(згідна, іноді з безглуздими зауваженнями на кшталт: використовуйте для презентації PowerPoint :)) Та я дуже рекомендую читати людям, які беруться складати маркетинговий план вперше, принаймі, щоб знати з чого почати та що, як мінімум, потрібно зробити. 9780749484835 I think the book tried to simplify the concept of marketing plans, and the result was not describing the concept enough. 9780749484835
Basic, best for someone new to marketing and working on their initial plan. 9780749484835 Mô hình marketing thì hơi cũ, nhưng nhìn chung thì rõ ràng, súc tích. Cuốn sách cung cấp nền tảng cơ bản để lập kế hoạch marketing nên phù hợp cho marketer và cả chủ doanh nghiệp.
(Bản dịch tiếng việt là Marketing thực chiến - từ chiến lược đến thực thi, nghe cái tựa khó hiểu chứ ko như bản tiếng anh) 9780749484835 Very helpful and practical book , I advice junior marketer to read it 9780749484835 offers a unique framework for composing your marketing plan.
To better understand the process, the author uses a case study which adds to the benefit of the uniqueness of the framework 9780749484835 It was an interesting read that helped me to understand better how to create a marketing plan and all the lingo used. Is good for beginners like me! 9780749484835