Exactly What to Say: For Real Estate Agents by Jones, Phil M, Smith, Chris, Mackin, Jimmy By Phil M Jones

The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is educated and has choices than ever before. Counterintuitively, this has led to confusion, doubt, and frustration in their real estate journey.

Therein the opportunity lies.

In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chris Smith, and Jimmy Mackin provide 30 Magic Words to help with the most common, critical, and difficult conversations real estate agents have today. If you are open minded to a better way of selling, this book is for you.

Imagine what it is going to feel like knowing exactly what to say when it matters the most Exactly What to Say: For Real Estate Agents by Jones, Phil M, Smith, Chris, Mackin, Jimmy

read Exactly What to Say: For Real Estate Agents by Jones, Phil M, Smith, Chris, Mackin, Jimmy

Seems like a lot of common sense, but definitely serves as a good reminder. The words are very big and the author leaves lots of white space on the paper. This book is very basic and can probably be read in a half hour. However, I like to keep it in the bathroom or dining room and will read it for 5 minutes here and there and reflect on how I would use some of the tips and tricks mentioned in my own way. I feel like most of the stuff written in here would be phrases that I would already say in the scenario examples. I think if you’re a caring salesperson that listens and responds appropriately, you’d already be using most of what’s in this book. Also, reading scripts (or like one liner catch phrases) like this that could be used in such a broad range of situations might end up being counter intuitive because it could lead to overthinking your responses when simple listening with a dash of empathy would create a much organic and genuine interaction with clients. Just my honest opinion, although could serve someone who has no sales experience. 978-1989603291 If anyone needs help on what to say, it would be me. I'm an introvert and trying to make it in real estate. But. I just couldn't read this book. I read through the first 20 pages or so and put it down. I was really unimpressed. I'll try again later, but for now my advice would be to check it out from the library first. 978-1989603291 Just imagine having a book that told you exactly what to say during the many conversations we have as real estate professionals. Now ask yourself how would it feel if you could navigate these conversations confidently? I bet you're a bit like me and that's why you are here reading these reviews trying to decide if this book is worth it. If it's important to you and your business to have the right words and to save the many hours of researching scripts and watching videos. Then the answer is YES!!! This book has strengthened my ability to have conversations with confidence along with many others in our company. I highly recommend it. Kim, Thrive Realty Co 978-1989603291 Ms. Shenoah Grove, CEO of the Texas Real Estate Investment Club introduced Phil Jones to me. And I am beginning to understand the power of using Magic Words to connect with people.

At the end of the day, all things being equal, people will choose to do business with people they know, like, and trust.

Leaning how to say the right words or ask the right questions can always help improve the communications to connect with your client, friend, or prospect.

I believe, progress begins by asking a better question. An answer is merely an opinion of my solution to the problem as I understand or see it. If I can help you overcome your objections, and help you better understand your problems, then we are on the way to building bridges of understanding and get to a solution.

A wonderful book of Magic Words to learn, use, and implement for impact.

William Teh
Investor | Author | Entrepreneur
TTTrends Investments 978-1989603291 It is not an easy task to stay in our lanes year after year. This book refreshed me about thoughts, dispositions, attitudes, and word tracks that I had let fall by the wayside over the years. Reenforcing classic and standard protocols and procedures to best serve our clientele with professional direction. Through changing markets and demographics it has helped me find my “center” again. Excellent book, for beginner or old pro. I do not agree and will not use everything, as some of it reaches back too far and has become a little trite, if not obsolete. Yet, most of it is encyclopedic of what is effective.

Listened to the Audio, and found myself taking so many notes that I decided to buy it in paperback. I keep it in my desk drawer and read a chapter each day.

Wish List:
A Table of Contents, for quick reference. 978-1989603291

Easy read, & straight to the point 978-1989603291 Words matter! Buy this book! Offers ‘use it now’ phrases use for a zillion common real estate client scenarios. Super practical. Just used “help me understand” to retain a $1.2M listing! Will help any real estate pro successfully maneuver common pitfalls will increase your confidence, make you feel less sales y and boost your bottom line. A gem! 978-1989603291 Even though we only charge a flat fee per transaction, we provide AHS Realty Pros agent a copy of this book. Yes, it's that good. I also recommend reading '100% Commission Brokerage and Death of the Big Box Realty'

So we just opened a 100 real estate commission brokerage in Concord California at 3.5 months ago and are blessed with 15 agents so far. I just read this book and am amazed at the great information within the 2 hour read I would give this book an A++, the only thing the author missed in my experience is to have a dedicated agent recruitment site (not just a land page) and be transparent about what you offer. If you are an agent in northern California around Concord, Pleasant Hill, Martinez, look us up.

Before opening the brokerage I did work at another 100% commission brokerage (Homesmart, they charged monthly fees, lacked technology, slow to innovate, the broker avoided providing real support, and junk fees like printing which was sometimes over $300 per month, we had to pay for our own Christmas Party, no real training) and a big box realty company (KW, never again, KW =Kill Wealth, the Kelle app didn't work, why should agents have buy a KW t shirts for $35 to wear on Red Day (we give every agent 4 t shirts for free)? why are they sooo many systems that talk to one another, why do agents have to pay to get real version of the market leader website, Why does an agent have to pay to have a real CRM system like brevity?, why is KW family reunion not free for KW agents?) and honestly between the fees and being pulled every direction, it was exhausting. I also interviewed with Re/Max, c21, Grupe, Pmz, and other brokerages but it was all smoking mirrors, The agent is the star of the show not the rokerage, the broker's only role is to support the agent, not milk them!!!

The 100% real estate commission platform with no monthly fees brokerage is the future, especially if the brokerage offers a free best in class CRM / IDX website / Includes marketing business cards, magnets, x banners, name badges etc The key to getting great agents is to handle the initial setup for the agent, like the website, mobile app, etc. The brokerage should be saving the agent other monthly fees by building everything into backend for the agent. If want to know what systems we use, I will be happy to share it with anyone, just reach out to me on at URL above. _Adam Barakzai

Final thoughts, If you want to open a brokerage you have to love helping people, this is the only requirement. You gotta be willing to answer the calls, give them great advice, and something just be a friend. I honestly didn't see any benefit to the big box reality platforms except for KW bold (you don't have to join KW to go bold, but the cost is about $800, worthly every penny), management was always behind closed doors, the focused on the season stars which is really dissatisfying to the rest of agents. About 70% of our agents are KW (easy to convert, because usually after 6 months @ Keller Willaims they saw there is no value in staying) agents but we plan on going our Compass agent base (FYI, all parties end, you can't give away money forever like compass is doing) + Focusing on recruitment of the top 400 agents in our market place. I wish everyone the best and I'm here to help if you need it.

I've read this book 3 + times and it's a must read 978-1989603291 5 STAR REVIEWS for new items on . As a consumer, it’s so difficult to find out which ones are real and which ones are fake. Unfortunately most of them are fake.

This review is 100% REAL! I’ve been selling luxury real estate since January 2004 and have spent thousands and thousands of dollars on coaching, conferences, and pretty much everything else.

Unfortunately, today’s coaches teach agents EXACTLY the same objection handlers as they did twenty years ago. Because they are so old, buyers and sellers have their own scripts on how to overcome the scripts that are taught today.

This book is amazing because it is so different. It shows you how to respond to the most difficult situations in a much better way than you think you know. The best part is that it is in a very caring way. The tone of the agent is always coming from contribution. Never pressuring the buyer or seller.

Before I read the book, bought the online course, and attended an Exactly What to Say workshop, I thought I knew it all and didn’t need any help.

I’m the one that other agents call regularly asking me what I would say in difficult situations. After digesting all the material from the authors, two things happened.

One, my ego was bruised a bit because I realized I totally wasn’t as good as I thought I was. And two, I was so EXCITED for the future because I knew that my income would go up exponentially because I would now know exactly what to say. 978-1989603291 This is a good book not only for anyone in sales but for anyone who would like to improve their communication and perhaps persuasive abilities. I used one of the suggestions on my son, who never takes any of my advice and it opened a door to him being opened minded enough to trying a product I wanted him to try so he could improve his health. It might even become like a 'bible' for you that you carry with you for a time. Recommended! 978-1989603291