A Website That Works: How Marketing Agencies Can Create Business Generating Sites By Mark OBrien
This is a book that I use as a reference to my clients, with examples of best practices that we will be following as we help them establish an online presence. A Website That Works: How Marketing Agencies Can Create Business Generating Sites
A Website That Works: How Marketing Agencies Can Create Business Generating Sites
Clearly explained, logical steps toward creating a smart website. A must read if you are in marketing and website production. Probably best for those who do not have a huge amount of experience just yet in the field. Great reference book for your office. A Website That Works: How Marketing Agencies Can Create Business Generating Sites A website is an important online platform to showcase your agency's credentials, capabilities and case studies. It is the primary platform to display your creative work. But most agencies seem to be in a perpetual state of redesigning their website because it has become such a difficult process. This is an excellent book for every agency owner to read to make the website development process easier. Not only for your agency but for your agency's clients. Mark O'Brien provides practical helps to oversee the functionality and design process for an agency's site from a prospective client's perspective. He writes in every day language that most readers will understand as he shares his philosophy and insights for developing a website that works well as a new business tool. A Website That Works: How Marketing Agencies Can Create Business Generating Sites Clear, actionable, and easy to read, this is a great book for people creating (or re-creating) websites for themselves & others. Highly recommended. A Website That Works: How Marketing Agencies Can Create Business Generating Sites If there's one book you should read before building your website it's this one.
Content first, and foremost, then design.
Now the book takes the stance that you're working in the advertising industry but the examples and context stated can be applied across various platforms and industries.
I highly recommend.
A Website That Works: How Marketing Agencies Can Create Business Generating Sites Very good for beginning web professionals or for non-web professionals looking to (re)build a website. A Website That Works: How Marketing Agencies Can Create Business Generating Sites