Download Spin Sucks: Communication and Reputation Management in the Digital Age : Gini, Dietrich
I love this book so much — and my network loves this book so much — that I lent it out, have yet to get it back and have lost all track of who even has it right now!The writing seems commonsensical on the surface, but there's a way it's delivered that just *clicks* and sets off a chain reaction of fresh perspective, no matter if you've been in that industry for a day or a decade. Spin Sucks: Communication and Reputation Management in the Digital Age A very useful guide to today's PR world. Easy to read, crammed with excellent examples. Ideal for someone in communications who wants to refresh their knowledge or someone thinking of a job in communications. Spin Sucks: Communication and Reputation Management in the Digital Age Great book. Really illustrates how PR needs to evolve for the digital age. Very well written. Very consumable, with some great examples that bring modern PR to lifeand some interesting historical reference points. Exactly what I was looking for. Spin Sucks: Communication and Reputation Management in the Digital Age Great read! Concepts that you can readily applyimmediately. Spin Sucks: Communication and Reputation Management in the Digital Age “Your competitors know the exact recipe to your secret sauce, but no one does it as well as you do. It’s your secret sauce. It was created with your people, your thinking, your culture, your passion, and your vision.” – Gini Dietrich, Spin Sucks: Communication and Reputation Management in the Digital AgeIf you’re looking for a quick fix or a magic bullet to market your business online, you’re not going to find it here. However, if you’re willing to invest the time and follow Gini Dietrich’s secret sauce over the long haul, Spin Sucks: Communication and Reputation Management in the Digital Age is a must read.As a regular Spin Sucks the blog reader, I’ve learned a lot from Gini over the years. Not only from what she shares in her blog posts but also by watching what she does, how she does it and learning some of the thought processes behind her work through her public speaking engagements. I’m also a digital communications strategist who works and teaches in the online space. So, much of what’s written in Spin Sucks the book was familiar yet, there were still several actionable tips I learned.Gini brings her personal voice and tone to Spin Sucks the book, the same as her blog readers have come to know and love. She’s up front about telling you who the book isn’t for – several times throughout the book, in fact – all the while reminding those who stick with her that this journey is a marathon and not a sprint. Gini uses current examples to illustrate her points, including some case studies from her own client experience. This is than theory folks; her secret sauce is based on actionable items she’s implemented and measured! In each section, Gini starts with the “what” then uses examples to explain the “why”. Unlike many business books, she also includes the “how to’s” right down to the tactical, technical details in an easy to follow manner. Some things, like Google algorithms may change – remember this is the web and social media we’re talking about – but the importance of good writing, using common sense, being transparent, disclosing relationships and saying “I’m sorry” don’t.If you’re new to Spin Sucks, you don’t need to be a PR agency or big business in order to appreciate and follow Gini’s approach. In fact, it’s designed with small to medium businesses in mind and can be applied to almost every field.If you’re like me, even though you’ve read the blog regularly and practice much of what's preached, you may appreciate having a single reference document with additional information and insights you won’t find online.Spin Sucks: Communication and Reputation Management in the Digital Age is short and easy to read but it makes you think. Plan to give yourself time to absorb the message and put the approach into practice.Disclosure: Although I’ve purchased copies of Spin Sucks: Communication and Reputation Management in the Digital Age, I was given a review copy. Gini Dietrich has been a regular guest speaker for the Foundations in Digital Strategy and Communications Management Certificate program at the U of T School of Continuing Studies where I’m a curriculum developer and instructor. I also consult with one of the companies referenced in the book. Spin Sucks: Communication and Reputation Management in the Digital Age
Unleash Your Secret Weapon for Restoring Trust: Open, Honest Communications! Most PR books tell you how to spin your message. People are sick of that! Spin Sucks will teach you how to communicate honestly, responsibly, openly, and authenticallyand truly earn the trust of your customers, stakeholders, investors, and communities. Top PR thought leader and blogger Gini Dietrich runs the number one PR blog in the world, spinsucks.com, where she shares cutting edge tips and tools for effective, ethical communications. Now, shes integrated all shes learned into a complete, actionable guide for every business leader who understands there are new rules to communications, but dont know what to do. No matter what your organization does, Dietrich will help you: Share your story powerfullywithout sex, extortion, or truth stretching Humanize your organization, even if you dont have outsized personalities Tell the truth, using the best techniques honed by centuries of storytellers Overcome whisper campaigns, anonymous attackers, and trolls Create fresh, honest content thats compelling to both humans and Google Systematically prepare yourself to engage successfully online Clarify and close gaps between your message and your customers perception Celebrate your brand ambassadors Master seven steps for handling online criticism, and transforming critics into fans Keep others from stealing your great content Learn actionable lessons from others successes (and failures) Develop positive, productive agency (or client) relationships Converge paid, owned, earned, and shared mediaand get value from all of them spinsucks.com Spin Sucks: Communication and Reputation Management in the Digital Age : Gini, Dietrich
