Marketing Automation Unleashed: The Strategic Path for B2B Growth By Casey Cheshire

Free read Marketing Automation Unleashed: The Strategic Path for B2B Growth

Marketing Automation Unleashed: The Strategic Path for B2B Growth : Cheshire, Casey: : Böcker Marketing Automation Unleashed: The Strategic Path for B2B Growth

Marketing automation has been on the front lines long enough now that almost everyone uses some form of it. The problem is the fear and frustration that lives behind learning to use it effectively.In an articulate and fun way, Casey spells his depth of knowledge and experience out for the reader. His deliberate steps and techniques make everything simply managable.This is a must read for every for marketers, salespeople, and business owners. Marketing Automation Unleashed: The Strategic Path for B2B Growth This short read has good insights on driving sales & marketing alignment and generating revenue rather than leads through the nurture strategy. It also includes tips on building the Buyer Question Map for content marketing that drives profitable action. An easy but insightful read! Marketing Automation Unleashed: The Strategic Path for B2B Growth Okay, this may be my 1st review so here goes. As a business owner, we all buy a lot of different tools and solutions and find things only marginally change and so we're off to the next tool. An alternative idea (and far cheaper in time & money) is to actually try to use & improve the tools you have.Casey's book is an easy read in a narrative style but he shares real world examples and ideas that you can actually use. And, they're likely already in the solution you own but you're not using them. We're a Pardot shop but I'm sure it would work with Marketo & HubSpot as well how about personalization & dynamic content? How about actually tracking where the lead came from (hint it wasn't your webinar how did they find the webinar?).So, 5 stars & 2 thumbs up. I bought it, I read it, I'm beginning to implement some ideas and I bought a copy for a colleague (it's in the mail!). Marketing Automation Unleashed: The Strategic Path for B2B Growth Happy to recommend this book it's not every day you get a book that easily explains something as complicated as marketing automation strategy, but this is one of them. We've installed Pardot this year in our timber business and it's going well but this book has made me look at it again with fresh eyes. The author doesn't focus on Pardot exclusively, so if you've opted for Hubspot or Marketo then the principles still apply. I made notes as I read it (it's not a big dense academic tome) and and I actually set out 4 recommendations just in the first 3 pages! I've also just bought it for everyone in my marketing team and we'll be using it with our Salesforce and Pardot agency too. Great book. Marketing Automation Unleashed: The Strategic Path for B2B Growth Casey's book shows that he has actually done what he recommends, and with measurable success. Marketing teams at all levels can learn practical ways to turn strategy into actions, starting with the most important step defining strategy.Every B2B marketer will benefit from this handbook's articulation of the essentials. It will improve your game whether you are new to marketing automation or an experienced veteran sharpening your skills. Marketing Automation Unleashed: The Strategic Path for B2B Growth

Marketing