Perspectives on Purpose By


SUMMARY Perspectives on Purpose

To build a great company, purpose is not a nice to have; its a must have. This book brings together a range of thoughtful voices on how to develop and communicate that purpose. 
Adam Grant, New York Times bestselling author of Originals and Give and Take

As we move deeper into the 21st century, weve see corporations questioning whether the profit maximizing priorities that enabled them to compete and prosper in decades past will continue to serve them in the decades to come. Purpose has become a buzzword for caring about than just your bottom line, but what does it actually look like to build a human centered and socially aware future for business?  Perspectives on Purpose brings together 20 industry leaders to discuss just that. Sharing stories from their work at companies like Ben Jerrys, Sephora, Airbnb, Diageo, VF Corporation, and Hyatt, these authors demonstrate how weaving purpose into the profit making core of business helps companies do good and do well. Perspectives on Purpose

This is a good book Perspectives on Purpose It’s hard to rethink the systems we live in, but Nina Montgomery’s Perspectives on Purpose has pulled together top leaders in business that are not only rethinking the systems we live in, but changing them altogether—for the better. Perspectives on Purpose Very interesting indeed. Values or no values, you decide ! Perspectives on Purpose Perspectives on Purpose lives up to all of its endorsements from industry luminaries. Never before has such an authoritative group of thought leaders and innovators been brought together to address this critical subject: how business in the 21st century can both do good, and do well. I couldn't recommend this highly essential reading for anyone with a stake in changing the way that brands and businesses operate Perspectives on Purpose A well curated discussion starter. Perspectives on Purpose