Designing for Social Impact By Gretchen Anderson

free download Designing for Social Impact

Designers of all stripes today are seeking social and civic projects that have a mission to serve the greater good at their core. Part of this growing trend stems from the desire to use skills for their highest potential. But the real payoff is the ability to use new design tools and approaches to help solve usability and communication issues in the social space at scale.
In this report, Gretchen Anderson—VP of Product for a national non-profit in education—explains how designers can use their skills to help affect positive social change. You'll learn how designing for the social space often differs considerably from commercial work, and explore lessons from the field when working in civic engagement projects, non-profit advocacy, and healthcare.
Understand the importance of being empathetic by learning what works, rather than creating things for people
Focus on methods that help people make long-term behavioral changes
Target your designs for everyone affected by a particular social segment, instead of those most easily reached
Learn why the tolerance for risky solutions is low for social projects
Gretchen Anderson spent the first part of her career in design consulting for firms like frog design, Cooper, and Punchcut. For the past three years, she's served as the VP of Product for GreatSchools, a national non-profit that helps parents get their kids a great education. Gretchen oversees design, product management, and engineering and loves the challenge of helping design permeate an organization, not just products. Designing for Social Impact

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