Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto By Roberto Verganti
The book stands out as one that is grounded in practical, yet refreshingly different and deep insights. The author has been able to succinctly bring out what is largely implicit knowledge amongst companies that actually are at the cutting edge of product innovation.The idea I liked best was that Design is not just about product features, but a way of thinking, interacting and influencing.Another common misconception about Innovation is that it involves Breakthrough technology, which the book dispels.Of course, the challenge for people to be able to adapt these ideas is that unlike product features that can be copied or technology that can be imitated, a new approach needs a new mindset, which is not easy to drive. It has to be built into the DNA of the organization. Large organizations that have followed a certain approach will find it particularly challenging to change course. Start ups could start by building such ideas into their culture and way of work.I actually read this book and the copy I bought was for a friend of mine who holds a position in Product Development. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto Trabajo con metodologías centradas en usuario y este libro me está aportando una visión distinta y complementaria a los procesos de innovación. Lo considero muy interesante y recomendable. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto Tout est dans mon titre. Ce livre en anglais est vraiment excellent, l'auteur développe une théorie sur l'innovation qui a mon sens est la meilleure à ce jour sur le sujet. Je recommande ce livre à tous ceux impliqués dans l'innovation, consultants, journalistes, économistes, sociologues, chefs d'entreprises et managers en R&D, scientifiques universitaires . Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto
Soy diseñador industrial y siempre trato de buscar una variedad enorme de libros que hablan de innovación the metodologías del diseño pero todas las que he encontrado son vagas y poco profundas, no son críticos y terminan siendo inservibles.Este libro es la excepción y una suerte que lo encontrara, es el mejor libro que puedes leer para cambiar el mindset de como se puede trabaja realmente para colaborar, crear productos y servicios con significado y que tengan una vida larga en el mercado, lo mejor de todo es que mostró demasiados ejemplos y sobre todo mostró la manera en que Alessi ha triunfado en su forma de trabajar. Para los que no saben, Alessi es una empresa a la cual no he encontrado información en internet tan fácilmente de su estrategia para ser competitivos y poder diseñar cosas únicas.Es el libro indicado para cambiar la perspectiva amateur de un estudiante de diseño y transformar su visión a una mucho más profesional. Me dio la razón de por qué ser diseñar, tiene valor. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto Many books on the topic, this one contains quite some innovative insights.Particularly about ground breaking innovation, beyong technology push and demand pull. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto Per capire il mercato e il meccanismo dell'innovazione, e' un libro fondamentale. Linguaggio leggero e scorrevole ma racconta molte cose interessanti. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto Some examples might sound outdated, but the approach, the principles, and the depth of the arguments are remarkable. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto Unlike traditional design books which focus on understanding users, creating ideas and providing a solution, Verganti demonstrates how this user centred design approach is only effective for offering incremental innovation and that the companies who have had long term success in the market have achieved this by taking a design driven approach. Design driven innovation is about recognising that people do not just buy products and services, they buy meaning what the product or service means to them symbolically and emotionally.The book contains examples of successful companies that have won the market by radically changing the meaning of things, such as Artemide, Apple and Nintendo. Whilst other companies can imitate and improve on your products functionality and performance, they can never replicate the meaning that the original, authentic innovator created.This book is must read for anyone interested in design and innovation. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings.It's about having a vision, and taking that vision to your customers. Think of game changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls interpreters the experts who deeply understand and shape the markets they work in.Design Driven Innovation offers a provocative new view of innovation thinking and practice. Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean (English Edition) eBook : Verganti, Roberto