Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One By David R. Bell

Had high hopes for this one, but was quite let down. Every demonstration inside this book is completely intuitive and obvious. If you need a Wharton professor to explain to you that people's degree of offline access to goods effects their likelihood of buying online, or Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One This is a great book on a fascinating topic how location continues to be as important as ever in the era of online commerce, and how the physical world affects how customers behave in the virtual one. The book is based on years of rigurous research conducted Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One As an entrepreneur, retailer and designer, I found the information in this book invaluable. I am currently relaunching a brand that I was considering having simply an online presence. However after Dr. Bell's impressive case, I am convinced once again of the crucial value Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One Muy interesante libro, lo compré en su versión electrónica. No lo he acabado aún, pero hasta el minuto, se ve muy bueno. Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One Excellent book, a book that explains how important it is still to think about the local market globally. And that real marketing is not done by those who have had half a dozen businesses that went bankrupt and call themselves a serial entrepreneur making money selling two sentence, four page courses and ebooks. Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

: Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One (Audible Audio Edition): David R. Bell, Tom Parks, Brilliance Audio: Books Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

The book is absolutely full of information and thoughtful analysis around how offline impacts online behavior. There’s an important element of understanding that anyone attempting to merchandise online needs to also understand the offline environment of the customer base. Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One This book provides truly novel insights that demonstrate how who we are as offline consumers (and, importantly, where we are located) affect who we are as online consumers, eloquently encapsulated in the GRAVITY framework, a set of strategies that provide the foundations Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One I read a ton of business, economic, and psychology books. I’m a huge fan of Malcolm Gladwell, Clayton Christensen, and authors of that genre. I loved this book. In these days of e commerce, we often discard location as ball and chain that we’ve been released from. But Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One This book is a must read for everyone in business, whether you sell on line or not. Not only is it chocked full of expert advice and insights, it's so much fun to read. David Bell's writing style is as captivating as it is educational. I wasn't sure what to expect, but came Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One A very useful work for ecommerce entrepreneurs. The relationship between physical location of customers and online offers is explored. A list of lessons learned is presented. Only criticism is that this 3 star book strikes one as a 5 star journal article that ran on too Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

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