Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books By texasbeerguide.com
Invaluable insights accessible to strategy experts and novice. Well structured methodology and frameworks backed with helpful examples. I highly recommend it. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books An excellent book that will surely open your eyes to the simple but yet not often traveled road of finding opportunities. Highly recommended. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books Promises to be another path breaking book from the Blue Ocean Strategy duo Kim and Mauborgne. “Blue Ocean Shift” addresses several critical questions in strategy/innovation theories––what’s non disruptive creation relative to disruptive innovation, and why together they can paint a complete picture of firm and economic growth. More importantly, the book provides many ex ante examples on how organizations (profit or nonprofit) and nations can apply Blue Ocean Strategy tools and frameworks to make a significant SHIFT and make things happen. Wonderful book with both theoretical rigor and practical relevance. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books I've been very impressed with the authors' blue ocean thinking, ever since I read the early articles in the Harvard Business Review. I gave the Blue Ocean Strategy book a five star review.
When the revised Blue Ocean Strategy book was published several years ago, I appreciated the extended text and give it five stars again but I was a little disappointed as well.
I felt the authors would have learnt a great deal about how to find and implement blue ocean strategies and this was missing from that revised book. Finally, the information I wanted is here, in The Blue Ocean Shift.
This is a step by step guide on how to look at your existing market position and see the lack of differentiation offered by you and your competitors. The idea is to shock the organisation into recognising the difficulties of red ocean competition. It then takes you through the process of investigating the customer (and non customer) frustrations that limit or stop buying decisions. Then looking in detail at the different opportunities available before selecting the particular proposition to develop.
While the book is written mainly for large companies the basic process of how to look at the market and find new opportunities can be adapted to smaller businesses and entrepreneurial start ups.
It is a very easy decision to give this five stars and it replaces Blue Ocean Strategy in my selection of the 12 best business books for business owners and entrepreneurs.
The book can be read as a stand alone guide as it covers the tools in the first book. However, if you want to move in this direction, I think the extra examples provided by the first book will increase your understanding.
Paul Simister, a business coach who helps business owners who feel stuck, get unstuck. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books awesome follow up with practical help and advice Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books
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Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global best seller by world renowned professors W. Chan Kim and Renee Mauborgne. Drawing on than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step by step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market creating tools and real world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future. PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books
I'm a solo entrepreneur who sells online services (courses & coaching). I was eager to read Blue Ocean Shift because I enjoyed reading the original Blue Ocean book and was looking to learn about marketing.
As someone who was anxious to get to tactics, I found that this book had too many stories of other large corporations that I had to sift through to get to the tactics. Plus, a lot of the advice was based on how to get your business team to help with market research and thinking differently, which I found irrelevant as a sole business owner.
Sometimes I found the tactics to be difficult to apply to my online service based business, because the formulas/charts and examples are largely based on physical products. This made it hard to understand how to apply the knowledge to my industry, although the concepts themselves were straight forward.
Ultimately, I dont feel the book really helped me any than before I purchased it. I'll have to keep looking for a marketing book that better serves solo entrepreneurs who sell services, spinning off the Blue Ocean concept. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books Reading the book brought back my experience with the concept, the process and the tools of Blue Ocean applied on leader’s actions as a service to our associates and other stakeholders.
At a multinational FMCG company we built our framework of performance from corporate values through behaviors and leader’s actions to tangible performance expectations. We considered leader’s actions as a source of empowerment. A service to our associates empowering them to achieve results and enhance their engagement.
Since my exposure to Blue Ocean, I have been applying the principles of atomization, firsthand discovery and fair process at any change settings. And the Eliminate Reduce Raise Create grid and the Strategy Canvas have been serving me well as we develop our actionable strategic options and visualize them for daily use.
Yes, the authors deliver on their promise, the concept of blue ocean is no longer a metaphor. The principles, the end to end process and the tools complement my ambitions and, I am sure, the ambitions of many other people to higher competence. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books I read the first Blue Ocean Strategy book when it came out and enjoyed it profoundly at the time. Over the past 10 years, I have had the chance to help dozens of companies discover and apply the principles of Blue Ocean Strategy to innovate and grow their business. I am always amazed at the power of the Blue Ocean approach: invariably, it energizes teams and inspires and guides their creative thinking.
I found Blue Ocean Shift inspiring and extremely useful. Like the first book, Blue Ocean Shift describes the key principles of this new way of thinking. In addition, it includes great stories of companies, not for profit organizations and even governments that have found success by applying the Blue Ocean approach. And importantly, the book is full of practical expert advice on how to implement a Blue Ocean project inside your organization. If you are a manager or entrepreneur considering driving innovation with your team or a consultant interested in bringing the Blue Ocean approach to your clients, this book is the perfect guide for you. For all, this book will inspire you to think differently about the value you can create for yourself, your organization and your customers. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books The first book, blue ocean strategy, was groundbreaking in its perspective on strategy but the reader was left wondering whether it was in fact possible to implement it in real life, and the big question, how? The authors Kim and Mauborgne have thoroughly answered that question here, by explaining how an array of companies, non profits, and even governments have successfully used blue ocean strategy in practice. What I like is that the examples in this book are entirely new and are covered in detail than the first book.
I also like how they now provide a step by step guide, called the five step process, to developing a blue ocean strategy, that makes it so much easier to implement blue ocean strategy in reality. It takes away some of the uncertainty of the idea creation process and makes it easy to try to develop your own blue ocean idea in your team or company.
If previously the concepts and tools of the first book were somewhat scattered and not entirely cohesive, in this book they lay out which tools are used in which step, and for what purpose. Which I find super helpful.
Overall it's a worthy follow up to the first book. Well worth buying if you were intrigued by the first book but couldn't quite wrap your head around using blue ocean strategy in practice. This book will get you there. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books Lead, follow, or get out of the way!. These words capture the essence of the core principles and strategies shared by the authors, in a well formatted and executable business format and structure. This book is excellent for personal and business development purposes, and provides understandable guidelines and tools for adoption and implementation. Great book for strategic planning purposes for entrepreneurs as well as medium and enterprise level companies. Many Fortune 500 companies of the 70’s, 80’s and 90’s, that have or are failing today would have been served well by these principles for creating new ocean opportunities (creative disruption and customer facing innovation) Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Audible Audio Edition: Renee Mauborgne, W. Chan Kim, Christian Steiner, Hachette Audio: Books
